They do NOT attempt to sell long-term care insurance online - They are an invaluable tool to implement with your existing marketing strategy and generate leads while you are out selling! The sites are best used in the following ways for maximum effectiveness.

• Include your Website address on your business cards, stationary, email and all outgoing mail.
  
  
• Mail a letter to your existing client base announcing your new Website.
  
  
• Use your Website to list your upcoming seminars.

• Use your Website as a point of sale tool in your office or your client's home.
  
  
• Ask your clients to recommend your Website to their family and friends. This is very helpful if your family is objecting to your prospects purchasing LTC insurance.
  
  
• Link your Website to home care agencies, retirement communities and nursing homes. Or, provide your web address for them to give to family members. People are more comfortable doing this than giving their client's name to a "salesperson"!
  
  
• Link your Website to a center of influence's Website! Example: CPA's, Attorneys, Property & Casualty agencies, and Financial Planners are a great source of joint work.
  
  
• When you set an appointment, tell the prospect to visit your Website prior to appointment time. A more educated, prepared prospect/appointment equates to more one call closes and shorter appointments.
  
  
• “Visit my Website (YOURSITE.COM)" at the end of your phone answering/voice mail message.